Hi, I'm Nicole

A results-driven social media strategist passionate about building brand stories that engage, inspire, and drive impact.

Hi, I’m Nicole Carnabuci — a social media strategist and brand storyteller with a passion for creating content that connects. With a strong foundation in communication and nearly five years of experience across in-house and freelance roles, I specialize in crafting digital strategies that amplify voices, engage communities, and drive results.

Most recently, I led social media and influencer efforts at Everlast Worldwide, where I oversaw content creation, campaign development, and community management for a global athletic brand. I’ve collaborated with athletes, creators, and production teams to bring brand stories to life, whether through paid partnerships, event coverage, or organic social content.

From strategy to execution, I bring creativity, curiosity, and a results-driven mindset to every project. When I’m not working on digital campaigns, you’ll probably find me exploring the outdoors, cheering on women’s sports, or planning my next adventure.

Let’s connect and create something impactful together.

Social Media Strategy

Developing targeted social media strategies that drive engagement and brand growth.

Influencer Marketing

Building and managing influencer campaigns that resonate with target audiences and drive results.

Campaign Management

Leading impactful brand campaigns that elevate identity and drive consumer loyalty.

Frequently Asked Questions

What kind of work do you specialize in?

I specialize in social media strategy, influencer marketing, UGC creation, and content development — especially within sports, entertainment, fitness, and lifestyle brands. I bring campaigns to life from concept to execution.

Are you open to freelance work?

Yes! I’m open to freelance, consulting, or project-based work. Whether it's managing an influencer campaign, building a social calendar, or producing UGC content — I’m happy to jump in.

How do you choose Influencers to work with?

I look at audience demographics, engagement rates, content style, and alignment with brand values. I’ve built successful campaigns by focusing on authentic partnerships — especially with emerging and micro creators.

What Industries have you worked in?

Most recently, I worked in the boxing and fitness space at Everlast, but I also have experience in broadcast media, PR, and brand marketing. I'm excited by brands with energy, purpose, and strong visual identity.

Do you create content yourself?

Absolutely! I often capture behind-the-scenes UGC on shoot days, help shape brand narratives visually, and work directly with creators to bring ideas to life. I know how to tell a brand story from the inside out.

Let's Connect!

Carnabucinicole@gmail.com

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