Been Out Here- Everlast Brand Campaign

Corner to Corner, our Canvas is Concrete. Highlighting 17 individuals in 6 cities to tell the collective story of a united boxing community. Witness the grit, determination, and camaraderie of boxers and community leaders around the country who are shaping their cities and defining the sport of boxing on the ground-level.

Click the images below to be linked to various social media posts throughout the Been Out Here campaign. 

For Everlast’s Been Out Here campaign, I leveraged my expertise in social media strategy, copywriting, and influencer marketing to bring the brand’s vision to life. I was on-site at select shoot locations, supporting production logistics and ensuring content captured aligned with our social storytelling goals. I scheduled and managed all social content across platforms, writing tailored, on-brand copy that resonated with our audience. I also spearheaded the influencer strategy—identifying, onboarding, and managing key partners to help drive authentic engagement and amplify campaign visibility. As part of a full-funnel approach, we strategically tied in the launch of the Everlast Varsity Collection apparel line and activated influencers to help generate buzz and support the product launch across social.

Influencer Content