Muhammad Ali X Everlast is a product campaign series featuring Everlast’s athletes, Devin Haney and Claressa Shields, replicating iconic environments, poses, and themes of the Muhammad Ali Photography archive. The collection includes graphic hoodies, tees, sweat shorts and pants, and boxing trunks as a limited edition drop.

Devin Haney – Mt. Charleston, Las Vegas
As part of Everlast’s Choice of Champions campaign, I played a key role in the shoot with world champion boxer Devin Haney in Mt. Charleston, Las Vegas. I was on-site capturing user-generated-style content to bring an authentic, behind-the-scenes look at the day to our social platforms. In addition to my on-the-ground content work, I also led the influencer campaign strategy surrounding the shoot—identifying talent, coordinating creative, and ensuring strong alignment with the overall brand narrative.

Influencer Content