Choice of Champions
In collaboration with Doubleday & Cartwright, our SS24 campaign announcing our partnership with the Muhammad Ali Estate, featuring Terence Crawford and Alycia Baumgarder – modern legends of the sport in a series titled "Gonna Dance".
Click the photos below to see various social posts throughout this campaign.
I contributed to the social strategy and rollout of Everlast’s Gonna Dance campaign, spotlighting boxing champions Terence Crawford and Alycia Baumgardner. The campaign video earned Silver at the Clio Sports Awards (Editing category) and was named to the AICP Shortlist in Editorial: 60s, recognizing excellence in visual storytelling and editorial craftsmanship.
For Everlast’s Choice of Champions SS24 brand campaign, I was a part of this campaign through ideation to shaping and executing the social media strategy. I collaborated with Doubleday & Cartwright during the campaign’s ideation phase, providing insights and ensuring a strong social-first approach. On shoot day, I was actively involved in video village and captured compelling UGC content to enhance the brand’s storytelling. I influenced the final campaign by suggesting strategic edits to video assets and orchestrated a seamless content rollout across Everlast’s social platforms. From writing engaging captions to managing both paid and organic distribution, I ensured maximum reach and engagement. Additionally, I spearheaded the influencer marketing efforts for the Muhammad Ali Collection drop, handling outreach, brief creation, negotiations, content approvals, and scheduling to drive impactful collaborations.
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